EXCLUSIVE: Gucci Racing Appoints VP

Introduction

Gucci Racing has named Tancredi Vitale as Vice President, effective September 1, 2026. Vitale arrives from Venezia Football Club, where he served as managing director, and brings over a decade of leadership experience at Nike, Jordan, Adidas Y-3, and Kappa. His appointment underscores Gucci’s ambition to merge luxury branding with elite sports performance.

Gucci Racing Appoints VP with global expertise

Vitale’s career includes 13 years at Nike’s Portland headquarters, where he held senior roles shaping international sports marketing and brand strategy. Gucci emphasized his strategic vision and deep industry knowledge as crucial assets for developing Gucci Racing into a global experiential platform.

Gucci Racing Appoints VP to drive Alpine F1 partnership

In May 2026, Gucci announced its role as title partner of the Alpine Formula 1 Team, with the squad set to compete under Gucci Racing Alpine F1 Team colors starting in 2027. Vitale will collaborate closely with Giovanni Perosino, Senior VP of Gucci Racing and Gucci’s SVP of Marketing, to maximize the impact of this partnership.

Gucci Racing Appoints VP to expand beyond Formula 1

Gucci Racing is envisioned not only as a Formula 1 project but as a multi-sport platform spanning tennis, winter sports, and equestrian disciplines. The initiative reflects Gucci’s values of performance, precision, discipline, and excellence, while also broadening the brand’s cultural relevance and global reach.

Conclusion

The appointment of Tancredi Vitale as Vice President of Gucci Racing is more than a leadership change it is a strategic declaration. Gucci is positioning itself at the intersection of luxury, sport, and culture, with Formula 1 as the launchpad. Vitale’s expertise signals Gucci’s intent to accelerate growth, expand into new sports territories, and redefine what luxury performance means on a global stage.