Prada Touch - Prada Beauty Expands Its Makeup Universe

Prada Beauty unveils Prada Touch, a cream‑to‑powder blush designed for effortless, multi‑use application and the signature soft‑focus Prada finish. At the same time, Bella Hadid steps in as the house’s first Global Beauty Ambassador, fronting the campaign and signaling a new era for Prada Beauty.

Prada Touch Innovation

The new Prada Touch blush offers a blurred, soft‑matte effect with up to 12 hours of wear. Its versatile formula works across cheeks, lips, and eyes, while stackable triangle‑inspired compacts reflect Prada’s iconic design language.

Bella Hadid and Prada Touch

Bella Hadid’s appointment as Global Beauty Ambassador aligns with the launch of Prada Touch, reinforcing Prada’s ambition to merge avant‑garde artistry with global influence. Hadid herself calls the product “a reflection of my energy.”

- With Prada Touch and Bella Hadid’s global role, Prada Beauty expands beyond fragrance into color cosmetics, marking a confident step toward shaping the future of luxury makeup.