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Shocking? Sacha Baron Cohen breaks the Wimbledon dress code with his cannabis dealer outfit

  • Writer: Lucas Harrington
    Lucas Harrington
  • Jul 14
  • 1 min read

Opening Perspective

At the men’s singles final, Sacha Baron Cohen shocked audiences by reviving his Ali G persona. He wore a tracksuit labeled “Official Wimbledon Ganja Dealer”, clashing with the tournament’s strict dress code.


Sacha Baron Cohen Wimbledon Cannabis Dealer Outfit

The outfit was satire as much as fashion. Cohen joked that tennis is best played “on grass,” posting in character on Instagram: “I iz BACK! And if u iz at dis borin wimbledore final lookin 2 get grand slammed, I iz here wif de hookup 🌱.”

Sacha Baron Cohen in a Cannabis Dealer Outfit - Wimbledon
Photo by: ashtepap (on Instagram)


 Stunt and Ali G’s Return

This stunt coincided with reports that Cohen has wrapped filming on a new Ali G movie, the first since Ali G Indahouse in 2002. Fans see Wimbledon as a teaser for the comeback.


Sacha Baron Cohen Wimbledon vs Celebrity Elegance

The royal box featured Kate Middleton, Prince William, Nicole Kidman, and Anna Wintour. Against this polished backdrop, Cohen’s cannabis dealer outfit amplified the shock factor.


Final Thoughts

The Sacha Baron Cohen Wimbledon stunt wasn’t just a dress code violation -it was a cultural statement. By breaking tradition, Cohen reignited Ali G’s disruptive humor and teased a revival, proving satire can steal the spotlight even at tennis’s most elegant stage.

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